Pride and Joy Sammie
In August 2021 we wanted to create a nostalgic 90s breakfast cereal sammie, like Fruity Pebbles. This is
how Cereal Milk was born. The test ice cream ended up in the production meeting, and the exec team
loved it so much it was fast tracked and Cereal Milk was launched in February 2022.The inspiration for
our 90’s nostalgic cereal sammie was quickly becoming a Pride Flag sammie.
It prompted us to start creating cereal-like flavours. A lot of research went into finding Suncore
Supercolour Powder, an all natural food dye supplier, an American Woman-owned company. They use
vegetables and plants for their dyes.
The flavours are:
Red – Cherry
Orange – Orange
Yellow – Lemon
Green – Lime
Blue – Sweet Cream
Purple – Black Currant
$1 from the sale of every sammie will be donated to the Catherine White Holman Wellness Centre, a BC
resource that provides low-barrier wellness services and legal services to Two-Spirit, transgender and
gender non-conforming people in a way that is respectful and celebratory of clients’ identity and
They offer free services to people who need them, regardless of factors like citizenship or health
Contains Gluten, Dairy, Eggs, Alcohol (Trace), Soy
Outer cake: Sugar, Flour, Coconut Cream, Soy Milk (Organic Soybase (water, organic soybeans) Cane Sugar, Carrageenan, Dipotassium Phosphate, Canola Oil, Natural Flavour, Sea Salt, Sodium Citrate), Oat Milk (Oat Base (water, gluten-free oats) Sunflower Oil, Dipotassium Phosphate, Calcium Carbonate, Tricalcium Phosphate, Sea Salt, Vitamin A Palmitate, Vitamin D2, Riboflavin, Vitamin B12, Zinc Gluconate, Amylase), Vinegar, Organic Vanilla, Baking Powder, Baking Soda, Salt Ice Cream: Cream, Skim Milk, Sugar, Skim Milk Powder, Egg Yolk, Lemon oil, Lime oil, Orange oil, Cherries, Orange Juice, Ribena (sugar, water, concentrated blackcurrant juice, citric acid, ascorbic acid (vitamin C), potassium sorbate, anthocyanins, sodium metabisulphite), Pectin, Natural colours (red beetroot powder, organic, carrot powder, organic safflower powder, pandan leaf powder, butterfly pea flower powder, organic purple sweet potato powder), Locust Bean Gum, Guar Gum, Carrageenan.